Then came the moment of truth. We popped one of our favourite DVD's in and sat back to watch it. But wait - Error reading disk. What?! Popped the disk in the old player. It works fine. Okay. Not the disk. Tried the new blu-ray player again. Error reading disk. Alas, our Zone 4 blu-ray player will not play DVD's from other zones. Time to call the manufacturer. And the response? "[Manufacturer] appologises for any disappointment this caused. As the player is manufactured for Australia, it will only play Zone 4 disks."
Imagine walking into your local library or bookstore and be told that they are only allowed to stock books from local authors.